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SMI’s Q1 Ad Spend Data Hits Pre-COVID Levels

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SMI’s Q1 Ad Spend Data Hits Pre-COVID Levels

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James Fennessy

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SMI Spend Trends InSites

KEY global advertising markets have already begun to recover from 2020’s record declines in ad spend, and our exclusive market intelligence is reporting that the investment by national advertisers in the first quarter of 2021 has grown 1% beyond that achieved in Q1 2019.

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James Fennessy photo

James Fennessy

James is the global CEO of Standard Media Index (SMI). He has been with SMI since 2011 when he first joined as Chief Commercial Officer, taking over the CEO role in 2016. SMI is the leading global provider of real-time advertising spend sourced directly from… read more

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Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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