James Fennessy is CEO at Standard Media Index, the leading global provider of real-time advertising spend sourced directly from the booking systems of the world’s largest media buying agencies. SMI delivers the only clear picture of how ad dollars are moving across the market to help global media, finance and brands fuel growth and drive better decisions. Capturing 80% of all U.S. agency spend, SMI’s data supersedes rate cards and estimates to give the market a highly accurate and reliable view into the ad market that is not available from any other source. James is responsible for global revenue as well as relationships with a number of SMI’s largest agency partners.
Prior to his current role at SMI he was CEO for a leading U.S. sales performance consultancy business in APAC. He delivered major sales transformation projects with global brands across financial services, CPG, healthcare, IT, media and professional services before his company was acquired by Informa plc. In addition, James held senior sales leadership positions within News Corporation in Australia and Hong Kong. Originally from Melbourne, Australia he has spent 15 of the last 20 years living in Asia and the U.S.
Visit www.standardmediaindex.com for more information.