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Snapchat and Media Companies: A Match Made in Heaven?

Snapchat and Media Companies: A Match Made in Heaven?

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The Myers Report
19 52 13

At the top of several agency and advertiser executives' lists of media companies that are leading the disruption of content distribution and advertising business models, along with YouTube, Facebook, Buzzfeed, Netflix and Amazon, is Snapchat, according to a new study released to its members by MyersBizNet. Snapchat ranks first among 35 leading TV entertainment networks and digital video media for "engaging content justifies premium pricing" among the 515 agency and advertiser executives surveyed by MyersBizNet. Snapchat ranks third overall based on eight attributes of value and performance.   Like Netflix, Snapchat is both a problem for media competitors who are vying for marketers' ad budgets, and also a solution. With parent company SNAP’s (NYSE $SNAP) public offering on the near-term horizon, its role, along with Instagram Stories, defines how Gen Z and younger Millennials prioritize their social networking, with their ten second Snapchat videos and stories that capture every intimate detail of their lives in real-time. It’s also providing media with an innovative platform for marketing TV series and events, film releases and magazines.

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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