So Lance Admits Guilt on Cable, But Did Anyone See Him Fall? - Don Seaman-TVB

So Lance you39re a fallen American icon seeking some damage control and a way to rebuild your brand But you have some harsh realities to face You39ve been branded a cheat by most of the public You need some soft focus and a gentle hand hoping that the public can see you as a sympathetic survivor Obviously television is the place to go to reach the masses once and for allBut cable Seriously It39s almost as if you wanted to keep people from seeing you talk about thisWas that it Was it that you weren39t looking for a big audience for this Perhaps you just wanted the quotadmissionquot to come and go as quickly as possible PainlesslySo you open yourself up to Oprah But as she39ll tell you cable isn39t where you find big audiencesMaybe nobody mentioned to you that Oprah is no longer the owner of the AllPowerful Couch of Public Redemption she once was And apparently even the blockbuster combination of quotOprah and Lancequot wasn39t enough to bring viewers to cable If you were looking to change as many of their minds as possible cable TV was a mistake Even in the inevitable Saturday Night Live skit their quotLance Armstrongquot quotapologized to all the viewers out there who couldn39t find OWN on their television setsquotSo instead of clearing the air before 13 million viewers on 60 Minutes or even finding yourself that potential quotsoft focusquot by talking to Barbara Walters amp8211her last quotMost Fascinatingquot special was seen by over 7 million viewers you comfortably sat across from Oprah Winfrey where you were seen by just over 3 millionYour bombshell mea culpa held so much national interest that an episode of Moonshiners on Discovery had a higher A2554 rating that week Comparing your appearance to broadcast would be even less fair than your competing against all of those other unwitting cyclistsForget comparing your chat to the toprated shows on TV like the 16 million plus A2554 delivered by NCIS or an episode of Bones that pulled in over 8 million total viewersInstead let39s compare it to the early results of another quotbig getquot appearance of an athlete caught up in the national spotlight amp8211 Katie Couric39s interview with Notre Dame linebacker Manti Te39o he of quotnot ACTUALLY dead due to being nonexistentquot girlfriend hoax fame Early results indicate that in many of the Top 25 markets Katie39s interview with Manti in Daytime beat Oprah39s Primetime interview with LanceFace it Lance You weren39t in the race This quotVery Special Episodequot of Oprah39s Next Chapter didn39t even make the top 100 shows in total viewers for the week It finished at 134 For the first time in a long time you finished well behind the packTurns out if you indeed did participate in a conspiracy of blood doping and performance enhancing your careful science didn39t translate into audience enhancing In order to sneak your confession past so many potential witnesses without getting caught you may have found your loophole just appear on cable where no one will ever be able to say that the audiences deliveries are on steroidsDon Seaman joined the TVB in January 2012 as Manager of Marketing Communications where he is responsible for promoting and raising awareness of the TVB and of Local Broadcast Televisionamp8217s value propositions within the traditional and digital media industries Don can be reached at dontvborgRead all Don39s MediaBizBloggers commentaries at Local MattersCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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So Lance Admits Guilt on Cable, But Did Anyone See Him Fall? - Don Seaman-TVB

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