Social Media and the CEO. Five Better-Do-Its - Walter Sabo

To thrive in social media and use it as a flowing tool to build business CEO39s should use social media like a rock star or movie star1 Constantly Just hit refresh CEO39s are often burdened with 197039s style corporate communications departments and lawyers obsessed with the nonsense of Sarbanes Oxley Social media is a conversation with your customers and your employees It is casual fun and should answer top of mind questions your customers presentYou39re as current as your last Tweet2 Skype The first CEO who is available to ANYONE by Skype twice a week will become a rock star and more importantly to her indispensable There is general terror when an employee goes to see the CEO in their office Seeing the CEO on their laptop breaks down barriers and starts the flow of honest ideas and reactions Believe me now your staff comes to your office and says and does whatever they have to to get out aliveToday when customers want to reach a CEO they enter an elaborate maze Let39s go through this scenario You want to personally reach the CEO of Verizon For decades Verizon operator and corporate offices were black boxesno signage and they were unlisted Let39s think about that the phone company was unlistedYou can pound on the CEO39s door at Verizon forever and you won39t reach him Verizon is a public company a federally regulated utility their CEO should be on the front line of visibility and transparency If he became the first phone company CEO to be accessible through social media their consumer relations scores would soarThe first CEO who Skype39s several times a week and answers questions without censorship will be the FIRST to actually embrace engage and get cash from Jack Myers39 Internet Pioneers See Jack39s book HOOKED UP available now from the right panel of this blogThe temptation by the Corp Com guys and the lawyers will be to censor the calls If you feel they must be censored don39t do it Remember there is already a level of screening by the fact that a person must own a computer and know how to Skype Internet communications is all about authenticity credibility and dependability3 Tweet Based on the Twitter messages we39ve seen you can post most anything The key is to Tweet Big shots do it Rupert Murdoch does it obsessively He runs a public company he is under constant scrutiny The reason it is essential to Tweet constantly about your daily activities is that it makes your approachable for new ideas When customers and employees see what you are doing all day it makes it easy to present valuable essential new ideas to you Only you can judge if those ideas are right for your business but now you have a direct line for new ideas Without them you39re deadBy sharing your day to day activities extraordinary events become manageable There becomes a context to the events at the company If a customer has a terrible experience say the flight attendant goes crazy your customers already have a rapport with the CEO The CEO can then credibly explain why the flight attendant went nuts and offer everyone free peanutsComplaints will diminish As the customer base realizes that the CEO DOES HEAR THEM complaints will diminish Part of the reason many corporate bureaucracies suffer when they interact with the public is that it is so rare The rage is unleashedwhoops back to the Country Club4 Millions of companies ask customers to LIKE them on FACEBOOK The benefits of LIKING them are vague at best It39s like begging for fan mail tacky One food truck in Manhattan wisely promises that if you LIKE them on FACEBOOK you will receive a free meal How does that work Instantly The CEO of the food truck hands you his laptop you go to his page on your account LIKE the truck and get free food instantlyAs the CEO consider the FACEBOOK offer carefully Why should a person LIKE your company A key benefit would be direct contact with you5 No plans please When most CEO39s consider their options regarding quotengagement with social mediaquot they take their time have plans written out bringing in the dressed in black digital team and engage a digital agency and PR Firm Save the money Just start the conversation You39re good at that that39s how you got the job Keep it by Tweeting right now about this articleWalter Sabo is the Chairman of Sabo Media a company that offers executiveondemand services He has worked onsite to build out new digital content platforms such as SiriusXM His team was the first to discover the marketing clout of web stars Internet organic video producers They founded OMMA award winning HITVIEWS The company placed brands such as CBS TiVo and Mountain Dew inside UGC In FM broadcasting he is a leader in the profitable sector of FM Talk and held executive positions at NBC and ABC Radio He can be reached at waltersabomediacomRead all Walter39s MediaBizBloggers commentaries at Sabo StrategiesCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Social Media and the CEO. Five Better-Do-Its - Walter Sabo

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The Future Won't Be Built by Leaders Who Need to Be Right - By Jack Myers

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Social Media and the CEO. Five Better-Do-Its - Walter Sabo

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