Social Strong - Developing Social Core Strength - Tom Troja - MediaBizBloggers

All of us who have worked our bodies who have gone in and out of gyms swimming pools Pilates classes so that we can play tennis basketball soccer run amp8230 do what we loveamp8230 we know how important it is to develop our physical core strengthDevelopment of core muscles stabilizes aligns and moves the trunk of the body and creates powerful core muscle coordination to help us live and navigate active lives These core muscles create a solid base of support that enables us to generate powerful movements of our extremitiesDEVELOPING SOCIAL CORE STRENGTH If we think of our brand as an extension of ourselves we can see that our social muscles are undefined and weak Social is about building relationships for all to see It is about talking with people not pushing content at them It is about getting friends to tell friends that they like support and will buy you How developed are your muscles to do thisStrengthening our social core means that we are becoming more flexible in the way we handle life39s situations pulling people in We move gracefully through challenges visible for all to see we base our choices around what we believe and stay focused on helping people based on our brand39s true valueThis is how brands build stronger relationships with people As social use grows brands need to be adept at socially interacting with people at putting themselves in the middle of what people care about at being more valuable in their lives at socially moving people to do more business with themBUSINESS CORE STRENGTHYour social core strength is built upon your business39 core strengths It is how you win as a business that is the foundation of your social interaction It is your basic value that animates everything you do The first step is to clarify your business value for your people using your social tools Do not assume they know or have thisOutline why people buy from you Have a crystal clear competitive advantage Define who is your customer Explain your value so it cannot be misunderstood Give examples of how you help people Summarize this for front line social employees Give them the business foundation they need to be Social StrongDON39T CLOSE THE GYM A recent American Management Association survey indicates about 50 of US companies block employee access to social media sites TechRepublic poll of IT folks puts the number at 71 They have closed the gymamp8230 Do not be one of themamp8230 they are falling behind Make social core strength part of your competitive advantageHelp your people get good at social Embrace social as a brand Educate based on your business core strengths Encourage your people to be involved in their own social life encourage them to examine what your best competitors are doing Give them social guidelines and achievable business goalsamp8230 and the skills and permission to be greatMost recently as the founder of the Social Symphony Tom has weaved social tactics in concert with CRM 20 social strategies with Colgate Cadillac Kraft Gallo Reebok and others and has spoken about these subjects at iMedia Brand Summit IAB Social MITX and OMMA Social Tom can be reached at TomTrojaTheSocialSymphonycomRead all Tomamp8217s MediaBizBloggers commentaries at the Social Symphony MediaBizBloggersCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBlogger

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