Tom is the founder of the Social Symphony where he developed Social Archetyping™ to create meaningful social content that ignites conversations between brands and people. Today Social Archetyping™ is being utilized by great brands like Jack Daniel's and Red Bull to drive their day to day conversation in facebook.
"Jack Daniel's is a brand rich with pop culture stories and history dating back to 1850. Working with Tom Troja and Social Symphony we have made these great stories relevant to our friends and our engagement rates have increased significantly. Tom showed us how to think methodically about our FB posts we now craft each post imbuing it with meaning – 140 characters never worked so hard."
Carmen D'Ascendis - Director Global Marketing – Jack Daniel's
Tom has worked in social marketing with Jack Daniel's, Walmart, eBay, Ruffles, Triad Retail Marketing,Colgate, Cadillac and others and spoke about these subjects at iMedia Brand Summit, IAB Social, MITX and OMMA Social.
This social conversation work began in 2005 with the acclaimed “Can We Talk” Conversational marketing process with My Cadillac Stories, Reebok Run Easy and others.
Tom ran sales and marketing for SocialVibe and Pajamas Media, was VP Strategic Sales at X+1 and CEO of EmotionEngine where he created concept of data based Emotional Profiling to align brands with emotional makeup of people, working with Yahoo to improve marketing performance. He started his career in marketing at CBS Cable and the Disney Channel.
“Tom Troja is one of the original experts in creating social road maps and an independent who brings high level thinking and deep understanding of the social landscape.”
Sarah Fay – Former CEO Aegis Media and Carat Interactive
Tom earned a Master Degree in Communications Management with distinction from the Annenberg School of Communications in Technology at the University of Southern California and received a B.A. from Boston University in History and Economics.
Tom can be reached at tomtroja@thesocialsymphony.com.
