I am excited by the impending launch of social TV ratings. Slated to come on stream in Q4 this year, social TV ratings should catapult the concept of TV audience ratings from a simple viewer measurement to a consumer response metric.
Hailing from London, Graeme joined UM New York in 2006. At UM, his clients include Johnson & Johnson, BMW and MINI.
In 2010, Graeme’s multivariate modeling won the Gold Award for Research from the Word of Mouth Marketing Association whic...