Andrew Klein, Director of Content Innovation at Publicis Media's Spark Foundry, saw a lot of stuff at SXSW this year that seems designed to get any innovation executive excited: sumptuous brand activations like an Under Armour-SAP experience, AI all around and masses of scooters. For Klein (pictured below), it's all connected. The connection might seem tenuous at first, but he neatly laid it all out. "So many of these technological trends daisy chain together," he told MediaVillage in a recent interview.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.