SpotWinner™ Delivers Guaranteed Commercial Views. Targets Below-the-Line Marketing Budgets for Traditional Media Companies

Each month Jack Myers Media Business Report provides corporate subscribes with insights into emerging companies and exclusive introductory opportunities SpotWinner is a new form of online and mobile advertising that features the 30second commercial as the destination in a fun entertaining online casual game format The game is built around the most entertaining ads and network promotion IDs on TV each carefully targeted to a specific mediamarketer partner39s audience Consumers share and compete with friends and earn valuable prizes playing the daily game The SpotWinner Game was developed by BrandPort Inc and is launching on a network of major online media sites settop boxes and mobile platforms BrandPort39s business customers are media companies marketers and the advertising agencies that create compelling and entertaining video advertising Detailed information on the SpotWinner program and special introductory opportunities are detailed in the extended report available exclusively to Jack Myers Media Business Report subscribersBrandPort Inc is privately held and was founded by Kivin Varghese whose experience includes marketing research at The BASES Group Media Marketing Management Analytics trade marketing and traditional brand management at Duracell and Gillette and online brand and directresponse marketing CEO Tom Beusse has over 20 years of experience in the media industry as former CEO of Westwood One former President at Rodale Inc and former President of Time4Media a division of Time Inc CTO Guy Resh has 20 years of executive technology experience at both startups and large enterprise organizations most recently serving as VP Architecture for Fidelity InvestmentsAmong numerous senior advisors who offer counsel to BrandPort are notable digital media industry leaders Mike Kelly Former President of AOL Media Networks and current Chairman of the Board of Eyeblaster Rishad Tobaccowala CEO of Denuo and Chief Innovation Officer of Publicis Groupe Media the management board that oversees two major media networks Starcom MediaVest Group and Zenith Optimedia and William Pierce VP Technology at Fidelity Investments and Former VP Technology Goldman Sachs Directors include Jeff Nixon founder and Managing Partner of Interactive Capital an investment banking firm and strategic investor network Joe Poletto former GM of US Advertising Sales for the MSN Network and Hank Uberoi a highly regarded leader in technology and finance formerly serving as COO of Citadel Investments and COO of the technology group at Goldman Sachs Jack Myers provides advisory counsel to BrandPort Inc and is offering special SpotWinner introductory services and opportunities to corporate subscribers For more information contact jmjackmyerscom Kivin Varghese can be contacted directly at kivinbrandportcom There are several powerful macro trends that influence the growth of companies such as BrandPort that target quotbelowthelinequot marketing budgets such as couponing sampling ecommerce research cause marketing and direct marketing1 Rapid consumer embrace of online video viewership 43 of online consumers watch video at least 1xweek On the advertising side online video advertising is in its early stages and poised to grow significantly and BrandPort is well positioned to capitalize on this trend2 The rapid penetration of DVRs resulting from consumers39 desire to take control of their viewing interests DVR penetration is growing rapidly at 306 of US households today up from 12 in January 2007 Nielsen 20093 Engagement in casual games Online games as a fun pasttime continue to increase and participation today crosses all demographic segments Aside from search quotgamingquot dwarfs virtually all applications in terms of active users on the web Within Facebook quotgamingquot apps are engaged in by users 4X the second highest app segment of quotdatingquot The gaming environment drives high ad performance due to positive and receptive consumer stateofmind Dynamic Logic Market Norms March 3908PayforPerformance Business ModelThe quotWatch Play Winquot platform changes the traditional ad model by charging marketers only for each engaged and completed targeted ad view and by tapping into additional revenue streams by monetizing activity 39below the line39 with direct response CPC CPA and commissions on product sales The platform delivers a portion of the ad revenue back to the consumer in the form of redeemable points sweepstakes entries and a deep slate of daily prizes relevant to the audiences served The marketer gets not only a measurable ROI of its marketing message but substantially greater consumer engagement with its brand through the entertainment value of playing the game and earning rewards The revenue model is powerful At a targeted 020 per engagement for every 100000 active users watching 10 daily ads the platform can generate 200000 in daily revenues on video views and more on DR and sales activity after the viewAudiences Enjoy the Game ampamp Rewardsamp183 25 play dailyamp183 Average of 9810 full 30sec video viewsday per person QampampA and feedbackamp183 Clickthrough rates on DR typically 312 but often over 35 if samplescoupons are involvedamp183 Great viral activity 10 share ads with friendsamp183 Positive environment audiences engage because they like the ads like to play the ad games and the daily slate of prizes is compellingDelivers Strong Engagement ResultsAccording to BrandPort the SpotWinner program has delivered unmatched results to Fortune 500 brands typically delivering 90 brand ampamp key message recall 5 clickthrough rates and tripledigit lifts in key branding metrics like topofmind and key message association SpotWinner39s consumer base is a mass market audience and BrandPort believes two large core target groups will emerge from expansion of the site and the application through distribution partners and launch of the applications a The Gen Y audience who are highly coveted by large national marketers and also are casual gamers socially active and early adopters of optin marketing incentives and b women 18 who are proven casual gamers and heavy users of optin loyalty programs BrandPort39s distribution partners include traditional publishers39 websites that seek another turnkey way to monetize video advertising and engage ampamp reward their audiences as well as leadgenerating websites that wish to enter the advertising market with an appropriate partner who can provide both content and a mechanism to generate high clickthrough and ROI metricsTechnology and PatentsBrandPort39s applications have been built to be easily integrated into thirdparty publisher and portal websites in a turnkey way At the core of BrandPort39s platform is a proprietary technology infrastructure built upon several IP and patent assets that integrate the content consumer incentives gaming environment and ad reporting functions Five interdependent systems that complete the closed loop include 1 video ampamp content distribution 2 ad targeting and game development 3 prizes points legal accounting and fulfillment system 4 direct response tracking and 5 data management reporting and campaign tracking modules

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SpotWinner™ Delivers Guaranteed Commercial Views. Targets Below-the-Line Marketing Budgets for Traditional Media Companies

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SpotWinner™ Delivers Guaranteed Commercial Views. Targets Below-the-Line Marketing Budgets for Traditional Media Companies

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