The pandemic and ensuing economic slowdown have impacted ad spend of most product categories, with one exception; pharmaceuticals. According to ad spend data we compiled, pharma has been a bright spot in the U.S. ad market during the pandemic. This continues to enforce the notion pharma is a "recession proof" ad category.
Standard Media Index Finds Pharma Advertising Holding Strong Despite COVID-19
![Standard Media Index Finds Pharma Advertising Holding Strong Despite COVID-19](/media/articles/pharma_dsc-3938-1024-_graphic_stock_30J4zcB.jpg.550x380_q85_box-154%2C0%2C5505%2C3716_crop.jpg.webp)