No industry is exempt from upheaval of today's disruptors. That means every organization needs to transform the way they operate — especially how they use data and engage customers — if they are to grow and thrive. "The ecosystems are more complex; the challenges with technology are complex and expensive," said John Sheehy, Starcom Worldwide's global brand president. "So, marketers looking to unlock growth should focus on doing fewer things better, faster."
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