The concept of "play" in this digitized world can take on many meanings. To Steve Bonner, Starcom's Executive Vice President, Head of Cultural Intelligence, play simply refers to activities that bring pleasure. The agency's recently released study Live2Play examines, according to Bonner, "How people choose to spend their time and attention in ways that are fulfilling, enriching, sometimes educational, but often just really for pleasure."
Starcom's Steve Bonner on the Serious Fun of "Play"
