Stay Informed Without Paywalls with Local Broadcast TV News

Thankfully todayamp8217s media landscape offers more free access points to local broadcast news than ever before whether it39s through OTA FAST or local station websites and apps local broadcast TV continues to be a pillar of trusted journalism and best of all it39s free and readily availableTop for TrustTVB39s studies conducted by respected market research companies like Dynata Nielsen NPower have consistently found that local broadcast TV news is the number one source for news not just local news but all news in general as well as the most trustedLocal broadcast TV has cultivated an important bond with its viewers Audiences feel connected to the local news anchors and meteorologists who have been their source of news for everyday events traffic weather and so much moreLocal broadcasters also adhere to longstanding journalism standards and offer a credibility that stands out amid the noise of clickdriven digital content and misinformation onlineWorth the Price FreeOther studies have shown that Americans not only have cut the cord on cable they39ve started getting tired of paying for so many different streaming platforms But local news is more accessible than everamp160across a variety of platforms and you can39t beat the price point freeNo Paywalls No Hassle No QuestionMany sources of local news have put their content behind paywalls but local broadcasters continue to deliver vital news and information for free From weather emergencies to local elections to human interest stories these stations help ouramp160 communities stay informed engaged and safeRather than complaining about the cost of your cable package or paying for streaming services you never log onto we should recognize and support the power of existing models like broadcast TV and FAST channels that keep local news accessible to allWith local broadcast television you donamp8217t have to pay to stay informedThis article is written by Trisha Ripperger Senior Vice President Strategic Communications ampamp Category Development at TVBPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Stay Informed Without Paywalls with Local Broadcast TV News

Publish date

Channel

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Stay Informed Without Paywalls with Local Broadcast TV News

Enjoying This Commentary? There's More to Love

TAGS:

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

The payment was successful

Cookies