Stop Being Afraid of Messing Up Your Media Spend…You’re Already Doing It! - DailyTRA

Pride yourself on being cutting edge Advertisers spend years of research and development to roll out new products with new packaging and increased media spends yet they continue to get and accept the same old underachieving ROI What is wrong with this picture Some would say that some advertisers are afraid of veering away from plain old ordinary ratings as the amp8220tried and trueamp8221 metric of currency Well weamp8217re not asking advertisers to replace their security blanket even if itamp8217s making them throw good money after bad weamp8217re asking that they use their media spend smartly Itamp8217s the responsible thing to do With TRAamp8217s Media TRAnalyticsamp174 weamp8217re arming advertisers with the information they need to make the best decisions for their products That is which networks programs and dayparts will give provide The Right Audienceamp174 for their brand This means advertisers are able to know where to find their brand loyals their competitorsamp8217 loyals as well as many other desired targets like lapsed buyers triers and repeaters on Television For example below are the top five and bottom five auto categories for the FX program Louieiampgt Advertisers such as Honda Volkswagen and other small and midrange car manufacturers wanting to increase their ROI should consider Louie as a program to reallocate their media spend For more information on TRA please visit wwwtraglobalcom

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Stop Being Afraid of Messing Up Your Media Spend…You’re Already Doing It! - DailyTRA

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