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Stuart Elliott: After ANA Report, Things are Clear as Mud

Stuart Elliott: After ANA Report, Things are Clear as Mud

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Stuart Elliott photo

Stuart Elliott

Publish date

June 15, 2016

Channel

Stuart Elliott Report
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There's a line I've always liked from the 1961 Billy Wilder comedy "One, Two, Three" when a mixed-up character describes the situation in Cold War Berlin as "hopeless but not serious."  It seems the perfect way to assess the brouhaha between the country's leading marketers, as represented by the Association of National Advertisers, and Madison Avenue, as represented by the American Association of Advertising Agencies, as they grapple with fundamental disagreements over how they do business with each other.

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Stuart Elliott photo

Stuart Elliott

Stuart Elliott reports on the media exclusively at MediaVillage.com. He has spent more than three decades covering advertising, marketing and media. He is best known as the advertising columnist of The New York Times, a post he held from May 1991 to D... read more

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