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Stuart Elliott: As Christmas Nears, Sears Faces the Harder Side of History

Stuart Elliott: As Christmas Nears, Sears Faces the Harder Side of History

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Stuart Elliott

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Stuart Elliott Report
11 34

Now that Halloween is behind us, it's time for Madison Avenue to focus on the mad dash to the finish line, i.e., Christmas.  The National Retail Federation is predicting that Americans will spend from $717 billion to $721 billion during this holiday shopping season, a gain of 4.3 to 4.8 percent from 2017.  That would bring glad tidings for quite a few media companies and agencies, eager for advertising dollars, fees and commissions.  But unfortunately, some Christmas stockings are turning out to be filled with lumps of coal.

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Stuart Elliott

Stuart Elliott reports on the media exclusively at MediaVillage.com. He has spent more than three decades covering advertising, marketing and media. He is best known as the advertising columnist of The New York Times, a post he held from May 1991 to Dec… read more

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Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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