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Stuart Elliott: Let's Chat About Snapchat

Stuart Elliott: Let's Chat About Snapchat

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Stuart Elliott

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Stuart Elliott Report
35 17 20

The media had fun last week when stock of Snap Inc., the parent of the photo-sharing and messaging app Snapchat, began trading in a successful IPO. "Snap's shares crackle and pop," CNET reported, invoking the trio of famous brand characters for Rice Krispies cereal. That was appropriate for reasons other than loving puns: Suddenly, Snap Inc.'s valuation exceeded that of Kellogg, which sells Rice Krispies, as well as other marketer mainstays such as Delta Air Lines and Target. It was, in fact, the best-received tech IPO since Facebook's in 2012. I haven't been able to find any headlines referring to Snapper weed trimmers or Snap-E-Tom, the Bloody Mary mix; perhaps they're being saved for articles about Snap Inc.'s first quarterly earnings report.

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35 17 20

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Stuart Elliott

Stuart Elliott reports on the media exclusively at MediaVillage.com. He has spent more than three decades covering advertising, marketing and media. He is best known as the advertising columnist of The New York Times, a post he held from May 1991 to Dec… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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Future of Men
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The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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