The legendary adman Jay Chiat used to ask, "How big can we get before we get bad?" The question facing advertisers at the moment is, "How bad does it get before we get out?"
Stuart Elliott: Should Madison Avenue Know When to Say When?

The legendary adman Jay Chiat used to ask, "How big can we get before we get bad?" The question facing advertisers at the moment is, "How bad does it get before we get out?"
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