The legendary adman Jay Chiat used to ask, "How big can we get before we get bad?" The question facing advertisers at the moment is, "How bad does it get before we get out?"
Stuart Elliott: Should Madison Avenue Know When to Say When?
Stuart Elliott
Stuart Elliott reports on the media exclusively at MediaVillage.com. He has spent more than three decades covering advertising, marketing and media. He is best known as the advertising columnist of The New York Times, a post he held from May 1991 to Dec… read more
