It was quite the long, strange Ad Bowl that Madison Avenue played inside Super Bowl LII last night. In fact, the lineup of glitzy and expensive commercials turned out to be as fractured and fragmented as the nation to which the marketers were pitching their wares. It's a good thing the game was so exciting. It made up for a dizzy feeling -- mingling "Is that all there is?" with "Did I just see all that?" -- after the 60 or so national ads ran their course.