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Super Bowl Websites: Winner & Losers

Super Bowl Websites: Winner & Losers

Author

Dorian Benkoil photo

Dorian Benkoil

Publish date

February 04, 2008

Channel

Jack Myers TomorrowToday Economics

What if you built a Web site for the Super Bowl, but nobody cared? For at least one marketer on Super Bowl that appeared to be the case, judging by the number of DIGG endorsements the site got. Like obsessive, hyperactive consumers Sunday evening, we surfed to every Web site that linked up their TV ads to a Web or cell phone initiative. The majority of Super Bowl ads did link to a Web site. Some were well-integrated, with chances to register, compete for prizes, text for free stuff or otherwise play around with the brands. Here’s a rundown of the most interesting stuff we saw.

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Dorian Benkoil photo

Dorian Benkoil

Dorian Benkoil, a regular contributor to Jack Myers Media Business Report, has more than 20 years in the media business, more than a decade of it in digital media. As editorial director for mediabistro.com, he managed a network of targeted media industry b... read more

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