As Buick looks to burnish its image with young consumers and spotlight the new Envision SUV, there's no better way than to create a custom integration on a red-hot medium. To that end, Buick partnered with SXM Media to create an original bonus episode of hit podcast Office Ladies, providing an entrée to the show's popular hosts and loyal listeners, and elevating Buick’s brand appeal.
SXM Media and Buick Partner on "Office Ladies" Podcast to Steer the New Envision Toward Young Women
![SXM Media and Buick Partner on "Office Ladies" Podcast to Steer the New Envision Toward Young Women](/media/articles/cowomen-UUPpu2sYV6E-unsplash.jpg.550x380_q85_box-0%2C0%2C615%2C427_crop.jpg.webp)