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Tackling Consumer and Voter Trust Head On: It Starts with Marketing

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Tackling Consumer and Voter Trust Head On: It Starts with Marketing

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Bill Harvey

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In Terms of ROI

People ask me "How could 67% of Republicans still distrust the 2020 election?" American distrust of the government has been rising since 1958. Trump got himself into office by siding with that distrust and saying he would take away its root causes. Americans may have been subconsciously hoping for someone like that to come along ever since 1958 when trust in government began its drop. That makes it easier to see why 20.8% of Americans (67% of Republicans who are 31% of U.S. pop) could still distrust the 2020 election. Firstly, since they have distrusted government all their lives perhaps, and secondly, because they are supporting the party line. Even those who on the inside are pretty sure it was a legit election.

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Bill Harvey

Bill Harvey, who has just won an Emmy® Award for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the … read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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