Reaching the right consumer is getting much easier and, at the same time, far more complicated. At the GABBCON conference issues like privacy and the right to be forgotten on the consumer side faced off with fraud, viewability and attribution challenges on the advertiser side. The playing field is not only changing; we may not be able to discern the best path to the goal posts. In the spirit of the time, Gabe Greenberg, CEO and Co-Founder, GABBCON, made a concerted effort to enlist a diverse group of speakers to participate on panels. This resulted in an event that included new perspectives on media issues. The following are some key takeaways.