Is 2019 the “year of the fall” for the influencer? It hasn’t been a good month for Gabriel Grossman and Marissa Fuchs, whose surprise wedding was about as in-the-moment as a Bachelorette reveal -- and hey, I like The Bachelorette! In sum, the “surprises” were all pre-planned sponsorships making the proposal less spur of the moment and romantic gestures and more a shameful exploitation of what should be a special day.In fact, influencer meltdowns have been trending. For example, a recent New York Magazine article titled “ The Summer of Beauty Influencer Drama Is Alive and Well” mentions how the feud between beauty influencers James Charles and Tati Westbrooks impacted both their follower counts and their beauty line sales.
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