Just as the media industry has evolved, Tanya Lopez evolved from twenty years as an agent -- packaging and pitching high wattage stars for ICM -- to helping Lifetime morph into a more meaningful programming destination for an evolved world of women. After taking care of clients, and then her three sons, she’s spent the past ten years helping the network engage with women as Executive Vice President, Movies, Limited Series & Original Movie Acquisitions for Lifetime and LMN. She recently talked with MediaVillage about her method for “recapturing women’s hearts” and eyes.
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