Tasty Gives Brands New Phone-to-Table Offerings

BuzzFeed just announced two new offerings a countertop smart appliance called Tasty One Topamp160and an allnew Tasty iPhone app featuring more than 1700 videos of recipes from their wildly popular Tasty network amp160The two work in tandem to make meal prep practically quotpaint by numbersquot amp160And the opportunities for brand integration are ahem deliciousTasty like all BuzzFeed franchises disrupted the already popular recipe category with its 30second to twominute long stepbystep cooking videos meant to be easily shared on social channels amp160Tasty39s rocket to fame is rather remarkable given the tens of thousands of existing online cooking videos and megapopular cooking channels amp160Their equal success in driving instore traffic for partnering brands has also been provenFor example a branded video with Ritz Crackersamp160showing the Ritz logo and box in a holiday recipeamp160created a 21 sales lift and a 12xamp160return on ad spend amp160numbers that dwarf other forms of online advertising partly due to the massive user uptakeThe twoyearold Tasty brand counts more than 58 billion lifetime video views across Facebook YouTube and Instagramamp160and reaches more than 420M individuals a month amp160Tasty39s most popular video of all time explains How To Regrow Fruit From Your Kitchenamp160with 3085 million views and more than 84 million sharesDownload the full case study belowquotNot only are we continuing to innovative with new products but through the case study with Ritzamp160we also have proof that Tasty39s branded content works for advertisers tooquot said Ashley McCollum General Manager of Tastyamp160amp160quotExpanding the Tasty brand makes BuzzFeed an even stronger partner for advertisers amp160We are constantly looking to be more creative and more innovative to grow our business and look for opportunities to do this with brands all the timequotLike everything BuzzFeed the Tasty videos39 appeal is that users see a totally different view than the other videos in the online cooking space What they won39t see on Tasty are the Internet39s most hated forms of advertising popups banners modal ads or autoplaying video ads BuzzFeed has pioneered an approach to working with brands to create stories that audiences will share across their social networks Brand integration is seamless putting the company39s name before millions of viewers without being obtrusiveTasty amp160Ripe with Brand OpportunityNow per McCollum The Tasty One Top and app demonstrate the company39s quotcommitment to the intersection of content and technology marking the beginning of the next step in the evolution of our business as we expand into new ways of using technology to bring people together around foodquot BuzzFeed and Tasty39s opportunities for brands are endlessThe Tasty One Top appliance is an example of even broader brand integrations that are possible with BuzzFeed and its multiple franchises amp160With massive builtin audiences and global distribution creating products with BuzzFeed Product Labs is a level playing field amp160The One Top was brought to life with the help of GE Appliance39s First Build teamWhatamp160 You didn39t know that BuzzFeed had Product Labs amp160Or that they had their eye on remarkable and disruptive brand partnerships for their products amp160Read onThe Bluetoothenabled Tasty One Top induction cooktop is a logical extension of the Tasty brandamp160and a bold move for a company built on content Billed as quotthe only cooking appliance you39ll ever needquot it39s available for 149 preorder amp160The sleek cooktop features induction technology that is faster saferamp160and more precise than traditional forms of cookingBut the true efficiency is the onetwo punch of the One Top used for the more than 1700 recipes explained in the simple userfriendly swipe interface in Tastystyle iPhone app videos amp160The clips are shot from above featuring only an aerial view of a pair of hands going through the preparations39 stepbystep instructions amp160There39s no music and the steps are so clearly demonstrated that no talking is necessaryOpportunities for brand tieins are abundant on Tasty where inhouse experts help brands craft original branded content designed for sharing on social networks and BuzzFeed propertiesThe rapid success of Tasty has led to other specialized spinoff pages including Proper Tasty Tasty Demais Tasty Miam Einfach Tasty Tasty Japan Bien Tasty Tasty Vegetarian Tasty OnePot and Tasty Jr amp160Advertisers who want a taste of Tasty39s successful formula would be wise to start cooking up partnerships nowSource Graph API for Facebook Tubular for Instagram and YouTube StatsClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Tasty Gives Brands New Phone-to-Table Offerings

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