BuzzFeed's Tasty and NBCUniversal's Today show are extending their partnerships with household brand Campbell's Soup.  They're cooking up a campaign that will not only deepen already massive engagement, but furthers their goal of driving shoppers into stores by bringing digital, social and broadcast together in a trend-setting first for strategic partnerships.

Up on the 16th floor of BuzzFeed’s New York City headquarters, an operation has been underway that’s completely changing live programming: AM to DM, the media company’s foray into morning news.  As the first news show to stream live on Twitter five days a week, it’s bringing a young, savvy perspective on news and pop culture to one million viewers daily, adding life to the conversations we have on Twitter and incorporating authentic sponsored content along the way.

As the Internet's finest purveyor of identity-based "I can relate to that!" content, BuzzFeed has gotten a lot of mileage out of the idiosyncrasies, oddities and annoyances of life at the gym.  There's "17 Things Everyone Has Secretly Done at the Gym," "Are Your Gym Manners Up to Snuff" and my personal favorite, "Which One of These People at The Gym Is the Literal Worst" (Travis, obvi).