Another Consumer Electronics Show has wrapped, with marketing and media industry pioneers and innovators inspired by "what's next and best" in technological innovation. Screenvision Media was there, contributing to the show buzz around "connection" by previewing the latest inventions and new tools to amplify advertiser messaging via the connected cinema journey. During the convention week, Matt Arden, Senior Vice President and Executive Creative Director at Screenvision Media cultivated new partnerships that enhance 360° cinema experiences for both advertisers and audiences. In this exclusive interview, he shares his thoughts on the roles of technology and storytelling.
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