TED 2011: An Idea Worth Spreading - Jack Myers

TED 2011 was far more than an annual conference which I39ve been attending for nearly 20 years TED is more than the TEDActive satellite event and multiple live webcasts in homes offices conference centers and even aboard the International Space Station It39s more than TED Talks and TEDU Talks where hundreds of millions of people globally are viewing nearly a thousand videos translated into more than 80 languages with another 80 in development It39s more than the independently organized TEDx events that are springing up like wildflowers throughout the US and across the globe TED is more than the TED Prize this year granted to artist JR or TED Conversations or the TED Community And TED is more than Ideas Worth Spreading the equity around which the TED brand evolvesTED is the role model for media companies of the future Passionate and loyal followers pay significant annual membership fees for premium access underwriting free global online access to most TED content As TED members we pay for the privilege of being part of a community but more to the point we pay to underwrite global free access to quotIdeas Worth Spreadingquot TED is the voice that creates global visibility for those who are engaged in making the world a more civil safe healthy and viable place although on occasion that description is debatable TED is a respectful community though that offers an open opportunity to share views as divergent as my TEDU Talks on Life After Death Bill Gates39 talk on State Budgets a Hoax and geobiochemist Felisa WolfeSimon39s TEDTalks on Arsenic in DNATED is a media company that identifies aggregates and communicates a diverse and eclectic collection of Ideas Worth Spreading from many of the world39s most intellectual creative inspiring and achieving individualsLegacy media companies and emerging content creators are struggling to define relevant business models for the future TED is a role model TED itself is an idea worth spreading Passionate and loyal fans users supporters and advocates are willing to pay for content in which they believe although most of that content is free They knowingly and willingly underwrite free distribution to those apparent masses who value intellectually and emotionally stimulating content but are unable or unwilling to pay a fee to gain access Importantly TED delivers this content with no advertisingMarketers so value this TED audience that they too are willing to pay significant sponsorship fees for limited access to them and for brand association with TED For the first time at this year39s TED a new initiative identifying quotAds Worth Spreadingquot was introduced There were more representatives of the marketing advertising and media worlds this year But the role of advertising as a meaningful and valuable contributor to humanity was not yet fully on display Initiatives throughout the next year will increase awareness of Ads Worth Spreading Increased participation should follow as the TED Brand Value becomes better understood among marketers their agencies and the media community TED has quickly emerged as one of the most important resources for improving global perceptions of advertising as a positive force and important profession reversing decades of nexttobottom rankingsSeveral of this year39s TED Talks are worth noting and should be viewed as soon as they are made available most within the next week at wwwTEDcomIn this week39s subscriberonly Jack Myers Media Business Report I report in detail on Bluefin Labs39 wwwbluefinlabscom new artificial intelligence system that tracks television content marries it to what39s being said in social media streams and then creates a link between the two Morgan Spurlock regaled TED attendees with a behindthescenes look at the making of his new branded entertainmentfunded film The Greatest Movie Ever Sold a film fully funded by branded entertainment See Michael Kassan and Bobby Friedman as you never have beforeMy curated list of recommended TED Talks and TEDU Talks from this year39s conference are posted at Jack Myersamp160ThinkTank Watch Steve Rosenbaum39s Photo Album from TED hereJack Myers can be reached at Jackmediadvisorygroupcom JackMyersThinkTank is free and underwritten as part of MediaBizBloggerscom by subscriptions to Jack Myers Media Business Report wwwjackmyerscom Subscribe free to all MediaBizBloggers reports at wwwMediaBizBloggers For Jack Myers Media Business Report subscription information visit wwwmyersreportcom or contact Jack Myers at Jackmediadvisorygroupcom Jack Myers and Media Advisory Group provide details on all underwriters and companies in which we have an investment at wwwjackmyerscom

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TED 2011: An Idea Worth Spreading - Jack Myers

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