TelevisaUnivision’s Upfront Mantra For 2026-27: Putting on the Vix and Marc Anthony

The Big Message The top dog for decades of Spanishlanguage TV is the best avenue led by Vix for advertisers to tap into a US Latino population with more than 4 trillion in buying power amp8220The breaking down doors era is overamp8221 declared John Kozack TelevisaUnivisionamp8217s new President of US Advertising Sales and Marketing amp8220Hispanic consumers are an undeniable force in mainstream culture and essential to the growth of any business We have reach resonance and attention in one placeamp8221Hosts Kozack led a group of company executives including chief executive officer Daniel Alegre introducing presentation segmentsWhat Worked A set of vignettes throughout the presentation that educated the audience about touchpoints of US Latino culture and how specific advertisers on Vix Univision Unimas and other TelevisaUnivision services address those touchpoints Each vignette started with an actor delivering a monologue on one particular touchpoint then turns to a video depicting advertiser strategies and audience reaction Featured advertisers include Lamp8217Oreal Unilever and colon cancer screening test packager CologuardWhat Also Worked Establishing an entertaining tone before the presentation started Every attendee was greeted by a Soul Traintype line of musicians singers and dancers on the way into the main room The groove was infectious Don Cornelius would be proudWhat Can Work Here Demonstrating more ways Vix and other services reflect the aspirations and accomplishments of US Latinos One of those ways produce more scripted Spanishlanguage weekly series and dailynightly telenovelas domestically with US Latino actors writers and production teams The population base Latino talent pool studio space in major Hispanic markets nationwide and advertiser commitment is there and surging Netflix Prime Video and other outposts of scripted content in Spanish take noticeData Points Vix currently offers more than 80000 hours of original content with viewers reaching one billion hours over the last three months alone Yearoveryear engagement is up 16 percent The service is now available in 120 countries worldwide For the 34th year in a row Univision remains the top Spanishlanguage TV outlet in the USNews In one of the biggest developments of Upfront Week 2026 global music superstar Marc Anthony will collaborate with TelevisaUnivision on a variety of projects from longform video programming and artist representation to strategic lifestyle ventures with a focus on music fashion and hospitality Specifics will be disclosed over the next few months For the second time in recent years Univision will do a Super Bowl Spanishlanguage presentation separate from ESPN Deportes Other 202627 sports initiatives include live coverage of the Las Vegas Grand Prix Formula 1 race this November and a live event spearheaded by popular YouTube content maker Mr Beast connected to the next Gold Cup soccer tournament Starting this summer Vix sports coverage will institute several interactive elements alternate and multiview formats with seamless brand integrations Sabado Gigante host Don Francisco will be back on Univision and Vix with a new series featuring interviews with cultural icons while Sessions by Vix Musica offers a mix of performance and storytelling involving top Latin artists and content creators Both services also will present live coverage of Americaamp8217s 250th birthday events in Washington DC July 4Bonus Points Popular Brazilian singer Anitta think Sade with Shakira delivered a foursong set to conclude the presentation Chicken empanada and pork belly bites were among the delectables served up afterwardsParting Words amp8220Weamp8217re connected to create partnerships to drive results for you Weamp8217re hyperlocal and hyperdigital Getting Hispanics means we get the full pictureamp8221 TelevisaUnivision chief executive officer Daniel Alegreamp8220Having the biggest soccer portfolio on TV doesnamp8217t mean we only show up once every four years for the World Cupamp8221 Olek Loewenstein TelevisaUnivision global sports presidentamp8220TV does football more justice than anything elseamp8221 John Harbaugh the New York Giantsamp8217 new head coach on stage as part of TelevisaUnivisionamp8217s Super Bowl announcementamp8220Our community is not on the sidelines They are central to the storyamp8221 amp160 Ilia Calderon Noticiero Univision anchorpersonamp8220This is daring This is bold Weamp8217re creating a future and how people consume it This is a new model Get readyamp8221 Univision Networks Group president Ignacio Meyer making the Marc Anthony partnership announcementPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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TelevisaUnivision’s Upfront Mantra For 2026-27: Putting on the Vix and Marc Anthony

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