Television's Share of Ad Market Positively Impacted by Digital

Read This Week39s Jack Myers Media Business ReportNational TV Syndicators Hold Back Inventory from Strong MarketThe national advertising marketplace is comprised of three sectors broadcast networks cable networks and syndication There are of course subsectors within these groupings such as branded entertainment cinema placebased video and the emerging online video business And spotlocal television broadcast and cable represents a significant chunk of total TV ad investments Fundamentally however network TV and syndication represent the vast proportion of marketers39 national TV ad spending and therefore dominate the attention of traditional media agencies Jack Myers Media Business Report projects 2010 ad investments in national television will total 406 billion more than 22 of total US ad spending In 2006 the first year I included online advertising in my annual advertising investment data total network syndication television advertising represented only a 174 share of the total ad marketplace Even as digital ad investments including search have increased from 147 billion in 2006 to a projected 235 billion in 2010 national television ad spending has grown from 385 billion to a projected 406 billion Add in revenues generated by local broadcast stations and cable systems the TV ad market is 668 billionWhile digital media are the favorites of investors and trade press pundits the fundamental vitality of the traditional media marketplace should not be overlooked It39s this strong foundation upon which emerging media is being built and as the digital ad marketplace continues to grow many traditional media amp8211 and especially television amp8211 will become the beneficiaries not the market losersTo read more Jack Myers commentaries visit wwwjackmyersthinktankcom

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Television's Share of Ad Market Positively Impacted by Digital

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Jack Myers

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Television's Share of Ad Market Positively Impacted by Digital

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Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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