Ten Hard-Learned Secrets about Online Video Advertising - Walter Sabo

WebStars are gifted performers who conceive and produce videos watched organically by millions of fans daily They distribute their videos on sites where they can attract an audience including yoursHITVIEWS places brand products and messages inside videos made by WebStars The brand becomes a positive part of the show Gary Slaight Media mogul and visionary says quotInternet stars are the future of the mediumquotBob Weinstein Producer of THE KING39S SPEECH immediately invested and called us quotThe new studio system BrilliantquotRandy Michaels former CEO of the Tribune Company says quotYou figured out how to put product placement in user generated content BrilliantquotHere are the top 10 secrets about online videos and online video marketing that I39ll pass along for free If you want more information please contact us1 MOST ONLINE VIDEO IS WORTHLESS Every minute 41 hours of video are uploaded 999 percent of those have fewer than 300 lifetime views On average a WebStar video has 330000 views day one2 THE COMPUTER IS NOT A TV Not obvious Bloated ad agencies continue to make spectacular expensive videos in well catered Brooklyn studios that no one watchesWhat is missing Interactivity If a video does not engage all of the functions of a computer it is rarely popular WebStars intuitively and scientifically know how to engage their audience on a computer3 SLICK IS NOT COMPELLING Slick doesn39t pull the same online crowds as notslick There is a voyeuristic authentic thrill to seeing video that is technically raw There is also the practical matter which is4 YOUR AUDIENCE DOES NOT HAVE THE NEW MACBOOK PRO AND T3 LINE To most of the world the first words of an online video are quotbuffering nowquot If the bit rate on a video is too high if it is HD it will take too long to load for your customers to watch it5 PUBLIC RELATIONS FIRMS and EVENT MARKETING COMPANIES LEAD THE KNOWLEDGE PATH The greatest pleasure in running HITVIEWS is the daily experience of working with the modern public relations firm Edelman Ruder Finn Catalyst Porter Novelli and Weber Schandwick Executives like Ed Adler Mark Braff Andy Pray Brian Edelman and Nick Godfrey PR firms are where brands can go to get objective data on online video39s effectiveness MKTG39S Charlie Horsey and Brenda Narciso at Seattle39s Rally Group have their pulse on the future6 JOHN MOORE OF MULLEN BOSTON is the smartest guy in the room7 Be highly suspicious of people named George Having nothing to do with George people dressed the coolest are absolutely not the coolest thinkers Watch instead the ones in the Brooks Brother39s suits who don39t talk much they get it and they can say quotYesquot8 THERE IS NO LONG TAIL It39s a myth 81 of all views to an online video take place within the first 72 hours This is good It allows a company to manage exposure to videos as they do a broadcast commercial9 BEWARE THE DARK ARTS OF MEASUREMENT AND METRICS There is a hunger for standardization of online video measurement I hope that doesn39t happen I know it39s crazy talk but if standardization happens too soonand now is too soonqualities that are easily measured will be more highly valued than those that are not The qualities that are not easily measured may in fact have the greatest value10 ONLINE VIDEO made by top WebStars have more viewers in a single day than any cable channelWatching a fresh video made by a WebStar a WebStar we helped to earn a living from their artistic gifts is a true thrill Thanks to our investors and clients for the privilege and to Jack Myers for his endless supportWalter Sabo is the founder and creator of Hitviews HITVIEWS is a company serving brands that wish to reach millions of customers using online video created by WebStars Walter can be reached at walterhitviewscomRead all Walter39s MediaBizBloggers commentaries at HITVIEWS ProCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors

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Ten Hard-Learned Secrets about Online Video Advertising - Walter Sabo

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