Ten Reasons Why the Oprah Brand Continues To Be One of the Strongest Brands in the World - Steve Blacker - MediaBizBloggers

If most brands followed Oprah39s core values they could probably become number one in their field too1 Oprah always puts the consumer viewer and reader first2 Oprah never compromises her values standards or ethics3 Oprah is the first one to admit it if she ever makes a mistake4 Oprah is continually evolving and changing to stay on top of all new and emerging consumer trends whether it be in the environment politics books whatever5 Oprah does not take her success for granted and is humble enough to never show any sense of entitlement6 Oprah is constantly giving back to society around the world7 While the Oprah brand has many platforms she is careful to not over extend herself or over promote herself Each brand extension is unique and generates a strong consumer benefit8 Oprah constantly surprises people in a positive way that brings value to the consumer9 Oprah is constantly discovering new talent to add to her brand platform ie Nat Berkus10 Oprah has a designated brand protector Gayle King who makes sure that rarely does anything ever happen that can tarnish the brand39s imageSteve39s new book You Can39t Fall Off The Floor The Insiders39 Guide to ReInventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King Cathie Black Chuck Townsend and 28 others Blacker is still going strong today as a partner in Frankfurt ampamp Blacker Solutions LLC His web site is blackerreinventionscom and email address is blackersolutionsaolcomRead all Steveamp8217s MediaBizBloggers commentaries at Steve Blacker MediaBizBloggersFollow our Twitter updates MediaBizBlogger

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Ten Reasons Why the Oprah Brand Continues To Be One of the Strongest Brands in the World - Steve Blacker - MediaBizBloggers

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Ten Reasons Why the Oprah Brand Continues To Be One of the Strongest Brands in the World - Steve Blacker - MediaBizBloggers

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