Giving something extra on a consistent basis is what creates a positive word of mouth. Looking and behaving professionally wherever you go is part of this ethic, and so is developing a commitment to excellence. There are many ways that you can incorporate this ethic into the way you do business without losing money or working yourself ragged, but actually increasing the pleasure in what you do. This is especially resonant during the holiday season, but it applies year-round. Here are Ten “Something Extra” Ideas that win trust and credibility.