AI has revolutionized the way advertisers ensure brand safety in media selection and campaign review. With advanced capabilities such as natural language processing (NLP), real-time analytics, and machine learning, AI enables brands to navigate the increasingly complex digital landscape while safeguarding their reputation and optimizing performance. By analyzing the tone, sentiment, and context of surrounding content, AI ensures that advertisements are placed in appropriate, relevant, and secure environments. Tools like image and video recognition further enhance this by detecting harmful visuals that could undermine brand integrity.
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