Smart operators have said that radio should tap more TV money. They are correct. The challenge is that radio offers less and less of what buyers seek from TV.
The 1.4 Billion Dollar Mystery -- Walter Sabo
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Walter Sabo
Walter Sabo is a Westwood One network talk show host aka Walter M Sterling. His show, Sterling on Sunday, is aired live Sunday nights at 10 PM-1AM Eastern. Walter Sabo is the Chairman of Sabo Media, a company that offers executive-on-demand services. He has … read more
