If you don&#8217;t have brave, you don&#8217;t have brand. -- Jeff Charney, ProgressiveThe most dangerous words in marketing: "We&#8217;ve always done it this way." -- Bradley Jakeman, PepsiDance with controversy. -- Melisa Goldie, Calvin KleinThe most critical thing a 21st century brand must do is stand for something. -- Jonathan Mildenhall, AirbnbGenerosity is a competitive advantage. -- Dana Anderson, MondelezThe enemy is ubiquity. -- Loren Angelo, AudiYou only get one chance to be out front. Platforms get saturated, people move on. -- Linda Boff, GEI don&#8217;t think advertising is dead. I think it&#8217;s craving courage. -- Robert Lynch, Arby&#8217;sDon&#8217;t be afraid of the smartest people in the room. Embrace them. -- Denise Karkos, TD AmeritradeTension and debate have to be a part of the creative process. -- Melisa Goldie, Calvin KleinYoung people don't own cool, growth or innovation. Products can adjust, logos can change entirely, but meaning is ageless. -- Mark-Hans Richer, Harley-DavidsonContent is content. We fall in love with great storytelling. -- Linda Boff, GELean in to the uncomfortable truth. -- Jonathan Mildenhall, AirbnbI am sick and tired as a client of sitting in agency meetings with a whole bunch of white straight males talking to me about how we are going to sell our brands that are bought 85% by women. -- Bradley Jakeman, PepsiIf you don&#8217;t disrupt, you&#8217;re wasting money. -- Jeff Charney, ProgressiveDeliver distinguished, progressive solutions.&#160;Challenge convention. -- Loren Angelo, AudiWe don&#8217;t believe in B2B or B2C, we believe in B2H. We market to humans. -- Linda Boff, GEOur vision is to be relevant and compelling. But just as important is the resolve to stick to it.&#160; -- John Weston, Mayo ClinicThere&#8217;s no such thing as digital marketing. &#160;There&#8217;s just marketing. We live in a digital culture. -- Bradley Jakeman, PepsiTo really engage a lot of people, you have to be prepared to lose some people along the way. -- Melissa Goldie, Calvin KleinNothing would matter if the content we created wasn&#8217;t interesting, contagious and shareable. -- Linda Boff, GETake control of the conversation, don&#8217;t let the conversation control you. -- Robert Lynch, Arby&#8217;sDon&#8217;t get caught up in the analytics and let fear take over. -- Melisa Goldie, Calvin KleinAll the science of marketing is useless if you don&#8217;t have a truly authentic brand. -- Denise Karkos, TD AmeritradeI have sworn off programmatic! I think the topic is finished! -- Dana Anderson, CMO MondelezAd blocking, viewability, none of it matters without great work. -- Linda Boff, GEFlexibility is the new stability. -- Kira Wampler, LyftWe need to build cultures that are restless and dissatisfied if we are to disrupt the disrupters. -- Bradley Jakeman, PepsiSometimes you gotta run before you can walk. -- Loren Angelo, AudiHiring Justin Bieber was the most difficult decision I&#8217;ve made in 15 years on the brand. -- Melisa Goldie, Calvin&#160;KleinAirbnb, Uber, Facebook: They are the turd in my packaged goods punchbowl. -- Dana Anderson, CMO MondelezThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage/MyersBizNet management or associated bloggers.