Business-to-business marketers took charge of digital transformation throughout their companies during the pandemic, as sales and marketing teams -- as well as B2B buyers -- got more conditioned to digital transactions. New customer behaviors online also emerged and have started to become the norm throughout vertical markets.
The ABCs of B2B DEIB
![The ABCs of B2B DEIB](/media/articles/ANA_DEIB_DAY.png.550x380_q85_box-277%2C146%2C2599%2C1758_crop.png.webp)