Joe Weaver of Promatica Consulting: The Ad Automation and Programmatic Confidantes

In a series of conversations with the leading confidantes and consultants in the ad automation and programmatic area, Jay Sears, Senior Vice President Marketplace Development of Rubicon Project, discusses trends and issues of the day impacting advertisers and media owners. Here, Sears speaks with Joe Weaver, President and CEO of Promatica Consulting. Prior to Promatica, Weaver was Managing Director of WPP’s Mindshare trading desk.  He was responsible for developing and activating the industry’s first transparent programmatic framework for enterprise brand marketers.