In a series of conversations with the leading confidantes and consultants in the ad automation and programmatic area, Jay Sears, Senior Vice President Marketplace Development of Rubicon Project, discusses trends and issues of the day impacting advertisers and media owners. Here, Sears speaks with Matt Prohaska, CEO and Principal of Prohaska Consulting. Prior to starting his own firm, Prohaska started the first online media practice at BBDO (now part of Omnicom) and opened CNET’s New York sales office. Most recently he was the programmatic advertising director for The New York Times.
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