In a series of conversations with the leading confidants and consultants in the ad automation and programmatic area, Jay Sears, Senior Vice President Marketplace Development of Rubicon Project, discusses trends and issues of the day impacting advertisers and media owners. In the first installment of this series, Sears speaks with Jon Mandel, Chairman of Dogsled Enterprises, Inc. and a longtime WPP executive. In 2015, Mandel made headlines during a speech at the Association of National Advertisers media conference when he suggested advertisers are unaware how much their ad agencies profit from media owner rebates.
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