The Ad Council and Dollar General Literacy Foundation Celebrate 15 Years of Promoting Adult Education

The Finish Your Diploma campaign today released new public service advertisements PSAs to mark 15 years of empowering adults to complete their high school equivalency such as their GED or HiSET Launched in 2010 by the Ad Council and the Dollar General Literacy Foundation DGLF the national campaign has connected more than 2 million people to free local adult education centers Designed to reach the nearly 30 million adults in the United States without a high school diploma the campaign encourages learners to use FinishYourDiplomaorgamp8217s zip code search tool to find free local classes near them and take the first step towards a brighter futureSince its inception the campaign has driven 926 million visits to FinishYourDiplomaorg connected 218 million people to local education centers and received over 384 million in donated media amp8211 helping remove barriers around adult education and inspiring millions Over the last 15 years the campaign has built partnerships with industry leaders in marketing media and tech to amplify real graduate stories and inspire adult learners across the country The campaign39s strategic ad placements donated media and national PSAs continue to change the way people think about earning their high school equivalencyAdults without a high school diploma often face higher unemployment rates and significantly lower earning potential according to the latest available data from the US Census Bureau In the latest survey viewers of the Ad Councilamp8217s PSAs were 74 more likely to have taken an action towards getting their high school equivalency HSE in the past yearThis yearamp8217s new creative work highlights Elizabeth a graduate who earned her high school equivalency at age 38 with the support of her local adult education center The moving PSA captures Elizabethamp8217s story of overcoming obstacles to achieve her education dreams become a school nurse and serve as an inspiration to her friends and family The creative work shares Elizabethamp8217s inspiring message amp8220If you can take that first step the sky39s the limitamp8221amp8220Elizabethamp8217s story along with the countless others we have highlighted in these fifteen years reminds us of the impact that obtaining a high school diploma can have not only on an adult learner but their family friends and communityamp8221 said Heidi Arthur chief campaign development officer at the Ad Council amp8220We are deeply proud of what this campaign has accomplished and of all the partners whose commitment has made this progress possibleamp8221Additionally the Ad Council has developed a video celebrating the campaignamp8217s impact across its 15year history and honors the media and creative partners who have made the effort such a successamp8220Simply knowing where to go to get support preparing for your high school equivalency can be a challenge For 15 years this campaign has been helping remove that barrieramp8221 shared Denine Torr executive director of the Dollar General Literacy Foundation amp8220With the gracious support of media and creative partners we hope this new PSA and our ongoing campaign inspires more individuals to use available resources and tools to enroll in literacy programs in their communities and take the first step toward achieving their dreamsamp8221The campaign is supported by the Ad Councilamp8217s generous media partners which extend the campaignamp8217s reach through donated media placements across TV digital radio print social and outofhome channelsAdults looking to take the next step can visit FinishYourDiplomaorg to find free and supportive local classes by searching for their zip codePosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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The Ad Council and Dollar General Literacy Foundation Celebrate 15 Years of Promoting Adult Education

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