The Ad Council Launches Emerging Media & Technology Committee to Accelerate Impact on America’s Most Pressing Social Issues

Founding companies and members of the Ad Councilamp8217s EMT Committee includeAvery Akkineni President Vayner3Jonathan DozierEzell Senior Director Brand and Digital Marketing American Foundation for Suicide PreventionChristine Greeley VP Brand and Content Marketing Feeding AmericaMiguel Head Director of Augmented Reality MetaReena Jana Head of Content ampamp Partnership Enablement Responsible Innovation GoogleGreg Kahn CEO GK Digital Ventures ampamp Emerging Tech ExchangeBrandon Kaplan CIO JourneyNathalie Krup Head of Agencies North America Microsoft AdvertisingStephanie Latham VP Global Brand Partnerships RobloxChris Neff Global Head of Emerging Experience ampamp Technology AnomalyIsabel Perry VP Emerging Tech DEPTKeith Soljacich Head of Innovation PublicisStephen Vallera Senior Manager of Creative Strategy North America RedditBeth Woodruff Senior Director Brand Strategy Ally Financialamp8220The Ad Council has a long history of uniting innovation and social impact Today39s new Emerging Media ampamp Technology Committee represents a collective commitment to harness the power of emerging media and technology for the greater goodamp8221 said DJ Perera Chief Media Officer at the Ad Council amp8220By bringing together these industry leaders we aim to inspire action demystify emerging tech build ethically and foster collaboration that will reach audiences in new ways and drive positive change across communitiesamp8221The committee39s overarching goal is to bring together leaders across the industry who are passionate about inspiring action and driving social impact through emerging media and technology putting their expertise to work by shaping the Ad Councilamp8217s purposedriven marketing efforts Together the committee willLearn Together Crosspollinate expertise and insights through virtual and inperson meetings fostering collaboration and knowledgesharingInspire Action Cohost sponsor and participate in educational events on EMT trends to guide nonprofits government agencies and partners in the Ad Council39s network and social impact community at largeBuild Responsibly Discuss responsible development and ethical considerations to ensure accessibility inclusivity and user mental wellbeing and privacy in the evolving landscape of emerging media and technologyAdvise the Ad Council Provide guidance and expertise to shape the Ad Council39s EMT Strategy ensuring intentional and best practices are applied offering feedback on partnerships and exploring collaboration opportunitiesOver the years the Ad Council has experimented with and leveraged the power of new media and technologies to initiate positive change on behalf of the nonprofit39s public service campaigns Recent creative and innovative partnerships include partnering with Nickelytics and utilizing hyperlocal autonomous delivery robots to feature campaign messaging for Smokey Bear and Supporting Pets in Your Community in Los Angeles and Washington DC The Ad Council has also connected people to causes through immersive experiences underscoring a commitment to meeting audiences where they are whether in a physical or virtual world This past June the nonprofit activated two Pride activations for Love Has No Labels in iHeartLand on Roblox and Decentraland They worked with Polygonal Mind a prominent Web3 developer to build a custom immersive and gamified experience in Decentralandamp8217s Pride Metaverse event Earlier this year the Ad Council partnered with Meta to produce amp8220The Escape Planamp8221 which used WebXR and virtual reality to bring FEMAamp8217s fire safety awareness message to audiences in new and immersive waysTo help kick off the new EMT Committee the Ad Council is partnering with Emerging Tech Exchange and Extreme Reach for a special panel discussion and amp8220Tech for Goodamp8221 luncheon during CES on January 10 2023 at 12pm Attendees will gain insights into collaborative impact ethical tech development and a glimpse into the future of technology39s role in mental health and wellbeing More information on the event and opportunity to express interest in attending is available hereThe Ad Council39s EMT Committee aims to be a catalyst for positive change embodying the spirit of innovation responsibility and collaboration as the nonprofit leverages the dynamic landscape of emerging media and technology for the betterment of society More information on the committee is available herePosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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The Ad Council Launches Emerging Media & Technology Committee to Accelerate Impact on America’s Most Pressing Social Issues

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