The Art of Branding With Crown Media Family Networks' Susanne McAvoy

Susanne McAvoy, Executive Vice President Marketing, Creative and Communications at Crown Media Family Networks, has worked for some of the top media corporations including Turner, Comcast and MTV. She knew that she was interested in a media career when her mother, sister and grandmother became stuck in a Red Army camp while traveling to China when Marshall Law was declared. "I became fascinated when I saw a photo of my mom flashing the peace sign in the air," she said. "I wanted to go to Asia. During my senior year in college, I interned at CNN in Washington, DC, which became my foray to get into television. I eventually went to Asia working for CNN in Hong Kong after I graduated."