A Radio Times survey revealed that two-thirds of people had watched one of their favourite shows again during lockdown, with 43% saying they did so to comfort themselves. Nostalgic videos set to a backing track of Simple Plan’s ‘I’m Just a Kid’ took over TikTok, with Will Smith getting in on the action and sharing throwback snaps of his time on The Fresh Prince.
The Best Nostalgic Marketing We’ve Ever Seen
![The Best Nostalgic Marketing We’ve Ever Seen](/media/articles/image-cover-1695122577026.550x380_q85_box-0%2C737%2C4032%2C3537_crop.png.webp)