The Best Nostalgic Marketing We’ve Ever Seen

Research has shown the powerful effects of nostalgia Whether weamp8217re reliving memories watching our favourite shows or listening to our favourite childhood music indulging in nostalgia provides comfort and can even relieve symptoms of anxiety and depressionA number of brands are capitalising on our love of nostalgia by embedding it into their marketing from products to direct mail Here we look at some of the best nostalgic marketing examples and why they workNintendo Switch bringing families togetherFor the 80s and 90s kids among us Nintendo defined our childhoods Whether you grew up on the original Game Boy spent hours playing Pokamp233mon on your Game Boy Color completed Super Mario 64 on your Nintendo 64 or you took on Final Fantasy IV on the SNES youamp8217ll never forget your first Nintendo console Even seeing the modern versions of your favourite games can give you a rushing warm feeling of nostalgiaNintendo plays on this using nostalgia gorgeously in its Switch advert The ad shows two squabbling brothers grow up and drift further apart to the point where theyamp8217re not talking But as they get their coveted Nintendo Switches delivered memories of playing games together on their Nintendo Entertainment System surface and bring a smile to their faces The ad ends with the brothers reuniting via their Miis virtual Nintendo avatarsWhy it worksWeamp8217re by no means suggesting that simply buying a games console will help you heal deep family rifts but this uses nostalgia in a way that tugs on our heartstrings The oncedivided brothers were able to reminisce about the good times they spent together playing Nintendo games which is a feeling many of us will be familiar withOikos and Full HouseFull House has a firm place in iconic TV history So popular was the show which ran between 1987amp82111995 it was rebooted in 2016 to the delight of fans Oikos clearly spotted the nostalgia potential earlier running a series of ads with John Stamos Bob Saget and Dave Coulier three of the showamp8217s main starsThe On the House ad plays on Stamos as the showamp8217s 80s and 90s heartthrob with Saget wearing a lifelike Stamos mask to buy groceries The lustful cashier gives him his groceries for free before pouncing on the real Stamos as he comes into the store Who could blame herIn The Spill Stamos gets flirty over a pot of yoghurt amp8220accidentallyamp8221 smearing some on his face as his female companion kisses it off He drops yoghurt suggestively on his trousers before his costars ruin the moment rushing in to clean him up While the actors didnamp8217t officially reprise their roles they certainly had similarities with their characters heartthrob Uncle Jesse and clean freak Danny Tanner certainly came outWhy it worksInstead of invoking nostalgia with its own products as Nintendo did Oikos has instead tapped into the popularity of an iconic TV show Even ten years after the show finished the actors are still adored and many fans still see them as their characters This is a great tactic for businesses whose products arenamp8217t necessarily known and loved in the same way as Nintendoamp8217s iconic games consolesRevolution and FriendsAs weamp8217ve seen from the hype around the recent recordbreaking reunion show Friends is undoubtedly one of the most popular nostalgic shows of all time Vodafone research shows that it was the third most rewatched show during lockdown in the UK So naturally fans went crazy when makeup brand Revolution launched a Friends collectionThe collection includes eyeshadow palettes featuring the showamp8217s iconic colour stories including Monicaamp8217s apartment and the fountain from the showamp8217s intro lip kits to replicate Monica Phoebe and Rachelamp8217s staple 90s looks handheld lobstershaped mirrors and of course Joeyamp8217s unforgettable lipstick for men The first collection was so popular that it sold out instantlyWhy it worksRevolution still fairly new to the makeup market is another brand thatamp8217s capitalised on the popularity of a renowned show But the company has taken it a step further by embedding the Friends brand into its own products with digital printing instantly making its packaging collectable By launching themed products that are modelled after some of the characters fans can buy into the brand to recreate their favourite Friends makeup looks Because letamp8217s face it Rachelamp8217s ohso90s brown lip is just as stylish today as it was in 1995In tough times we often find ourselves turning to nostalgia for comfort We certainly did this during the COVID19 pandemic as we reminisced about better times and indulged in our favourite old TV shows A number of businesses have capitalised on the warm fuzzy feeling nostalgia generates using it in their marketing Thereamp8217s arguably no better way to create positive attitudes towards your brand than to blend it with that unrivalled comforting feeling of nostalgiaSourceshttpswwwglamourmagazinecoukarticlenostalgiaduringcoronaviruspandemichttpswwwthezoereportcompanothermakeuprevolutionxfriendscollectionishereitsboundtoselloutfast41935778httpswwwmirrorcouknewsuknewslinedutyfriendsamongtop23803824httpsdeadlinecom202106friendsthereunionbreaksskyoneratingsrecordsuk1234773363httpswwwbusinessinsidercomdannonoikos2014superbowlad20141rUSampampIRThttpswwwyoutubecomwatchvyJched2MvZ8httpswwwnationalgeographiccomsciencearticlesurprisingroleofnostalgiaduringcoronaviruspandemichttpswwwindependentcouklifestylenostalgiapandemiclockdownb1818605htmlThis article was written by Rachel Gray Media Admin producing content for a wide range of industriesPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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The Best Nostalgic Marketing We’ve Ever Seen

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