As Peter Drucker pointed out, Innovation and Marketing are the only two true profit centers in a corporation, everything else is a cost. Within marketing, Drucker focused on bringing in new customers.
The Best Source of Growth is Innovation
![The Best Source of Growth is Innovation](/media/articles/growth_innovation_brain-4142336_1280pixabay.jpg.550x380_q85_box-333%2C141%2C1632%2C1042_crop.jpg.webp)
As Peter Drucker pointed out, Innovation and Marketing are the only two true profit centers in a corporation, everything else is a cost. Within marketing, Drucker focused on bringing in new customers.
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