It’s NewFronts timing, the IAB showcase week when all eyes (and ears) are turned to digital platforms competing for dollars. And these days, what doesn’t have a digital component? Media lines have blurred since OEMs and retail brands became networks, since print pubs are more “phygital,” and Out Of Home is more Digital OOH (DOOH) than ever. The question now is how can brands leverage multiple platforms to earn attention and engagement, even more than awareness.
Screens Everywhere. How Strategy Catches Up IRL.
