If you get to go first you get the opportunity to set some broad context for what is to follow. What will follow today lives at the edge of marketing science and practice from AI to VR and beyond. It's appropriate then to start with a dose of reality that's far from virtual from a source of intelligence that's anything but artificial.
Rob Norman works with multiple enterprises in media distribution, creation and research, and companies developing new technologies in advertising and marketing.
Rob continues to advise GroupM where he served as Global Chief Digital Officer until the end...