Viacom Velocity's Culture and Creative Insights team just released the results of a new study on Millennials that they made into a documentary called The Culture of Proximity. In a time of fake news and alternate facts, it appears as if Millennials are taking a new look at what really constitutes truth, forming new relationships that may not necessarily require any actual physical contact and endowing brands with human characteristics.
The Culture of Proximity in a Vastly Changing World -- A New Viacom Velocity Study
